Brand MAGGI Instant Noodles Essay

? Executive summary This report required spending great time on analyzing tones of marketing related information from innumerable sources of Nestle’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination, the study of MAGGI Noodles that was launched first in India in the year 1983, by Nestle Limited, which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for MAGGI Instant Noodles. We have concluded that MAGGI, being the product leader with 68% market share. We have also covered up a very important aspect of marketing – Marketing Mix. Every company develops their product integrating all the marketing mixes to evaluate the feasibility of that product similarl y MAGGI Noodles define that. Introduction: Maggi is a Nestle brand of instant noodles, soups stocks, bullion, sauces and seasoning.   The original company came into existence in 1872 in   Switzerland, when Julius Maggi took over his father’s mill. At that time during industrial revolution in Switzerland  created factory jobs for women, who were therefore left with very little time to prepare meals. Due to this growing problem Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. It was the first to bring protein rich legume meal to the market, which was followed by readymade soup based on legume meal in 1886. In 1863, Julius Maggi developed a formula to add taste to meals, which later paved the way for Maggi and other easy to make food products. Apart from two minute noodles Maggi also offers a range of product. However in India it was launched in 1980s by Nestle group of companies. Maggie had merged with Nestle family in 1947. Today, Maggi is particularly well known in India, New Zealand, Australia, Bangladesh, Malaysia, Pakistan, Nigeria, the Philippine and Singapore for its instant Maggi noodles. Current market situation : Market description: MAGGI Noodles is a food item so it might apparently seem that it follows mass marketing since everyone can eat it and there is no specific variable associated with its consumption. But smart marketers of Nestle did indeed undergo some market segmentation for their expediency and easier way to create consumer value and satisfaction. MAGGI Noodles Marketing Situation is described here- MAGGI Noodle is segmented according to, â€Å"Demographic Segmentation and Psychographic Segmentation†. 1) Demographic Segmentation: AGE (7-12 years) MAGGI Noodles segmented into age groups (covering all age generations). MAGGI Noodles flavors such as Curry, Chicken, Masala, Tomato etc are consumed heavily by all age generation especially children. Children and young people love these flavors and their mothers’ feels relief thinking they owned the best solution for their children’s hunger. The new addition or line extensions of MAGGI Noodles are: Maggi masala,Vegetable Atta Noodles and Dal Atta Noodles. These new products innovations have become favourate for both children, their parents and even their grandparents; covering all age generations. 2) Psychographic Segmentation: LIFE STYLE: MAGGI Noodles is also considerably segmented according to â€Å"life style and eating habits† of its consumers. Since MAGGI is positioned as â€Å"2-minutes-Noodles† thus the idea works in professional sectors with the people with tight schedules. At present, the students and the people in every professional sector suffer from lack of time. â€Å"Time† to them is a luxury; they don’t have much time for cooking. Hence, shrewd marketers of Nestle have absorbed this fact and introduced a product such as MAGGI Instant Noodles that is both a scrumptious snack as well as an amazing solution for people with busy life style and simple eating habit. MAGGI Noodles is the perfect product that can adjust or fit into their life style flawlessly. MAGGI Noodles product review- In this world of improvisation, innovation and advancement product is an abstract term. It refers to a problem solving tool. And when â€Å"hunger† is the situational problem then MAGGI is the tool to solve this problem. 1. MAGGI Product: Here, MAGGI serves as a â€Å"Packet Noodles and Cup Noodles†. In this it introduced variety of product, such as- Dal Atta noodles, Chicken MAGGI, Masala MAGGI, and Vegetable MAGGI. 2. Price: Nestle Ltd. has priced MAGGI in a way that keeps the fact about price sensitiveness of Asian developing countries in mind. It has an average cost per customer as its costs are allocated among greater number of customers buying the product. It can afford to provide such great benefits at low price because it has a low cost of production. 3. Sales: Its sales are rapidly rising. Since it is the pioneer in the instant noodles industry in Bangladesh and has been able to successfully launch its products, it has a high acceptance rate resulting in sales boost. Because sales of its single packs are very high, the overall sales statistics show escalating sales. MAGGI Product level diagram– A review of competition: Initially when Nestle introduced MAGGI in the Bangladesh market, it did not have any competitors, Now, it has a few competitors in the market as others waited to see whether the mass market will adopt the product or not. Customers who previously purchased MAGGI to satisfy needs are now addressed by the new product form that FU- WANG, Meridian, and Cocola Noodles etc brought into the scenario and thus MAGGI is getting very aggressive in their marketing tactics as they sense the new product form to be a threat. Here is short description about competitors: 1) COCOLA NOODLES: COCOLA Noodles are engaged in manufacturing, marketing, and distribution of various branded food products and condiment. Within the very short period of its entrance this brand has been enjoying second leading position in the market. COCOLA Foods Ltd. is focusing on improving the food habit of Bangladeshi Consumers through providing more ready to cook products and ready to eat as well. COCOLA is also exporting its products to Australia, UAE, Kuwait, Saudi Arabia, Bahrain, Qatar and many other countries to come into the list. Per packet cocola noodle: 18tk. 2) FU-WANG: FU-WANG instant noodles were introduced in the market by FU-WANG Foods & Beverage Ltd. It holds a market share of 18%. It is a new item in the FU-WANG family, as such, is the follower of the product leader MAGGI. Currently, we assume it is in the Growth Stage. From the beginning, FU-WANG always trying to maintain the best quality standard of its products. Since the ingredients are gathered from Bangladesh itself and it emphasizes on mass production (Family Packs, Premium Packs), its cost per customer is lower than that of MAGGI. Price: 4 cakes in one packet 65 tk. 3) MR.NOODLES: Mr. Noodles is a brand of instant noodles manufactured by PRAN. The brand is popular in Bangladesh it had been popular product category in the culinary segment since the launch of Mr. Noodles in 2011. Over the years, Mr. Noodles became a popular snack food product in Bangladesh. Claimed to be â€Å"Easy instant noodles†. Its price per packet : 15tk However, MAGGI’s competitive advantage is its product differentiation. It is very cheap and it provides good quality. Also it is the Market leader in its segments and has strong  brand loyal consumer base. With wide range of distribution channel and product marketed according to the need of consumer – MAGGI is utterly a successful brand with insurmountable competitive advantage. MAGGI quality is one of its most important positioning tools. It knows that quality has a direct impact on the product performance, thus closely linked to customer value and satisfaction. MAGGI quality identify through its performance and its conformance quality. MAGGI features, another competitive tools for differentiating company’s product from competitor’s product. Some of them include: Original Flavor, Chicken, Curry (a healthier alternative is also sold in supermarkets), Kari Letup (Extremely Spicy Curry) Chicken & Corn ,Beef Oriental, Masala, Prawn, Dal Sambar ( whole wheat noodles ), Asam Laksa, Cheese, Pizza (only in Saudi Arabia, was available for a period of time in Australia.), Chatpata, Tomato, Stronger Chicken, Vegetable Atta Noodles (Whole wheat noodles) mostly in India, etc. MAGGI noodles also produces cup noodles known as â€Å"Hot Bowl†, and sells cup noodles branded â€Å"Cuppa Mania† in India. The style and design of MAGGI gives it competitive advantage over the other products in the market. The sleek packaging of MAGGI is convenient and stylish. It contributes to the product’s usefulness and look. It’s even shapes the consumer’s experience with the product. MAGGI Channels and Logistic Review: The urban areas are already saturated with MAGGI, as almost all departmental stores offer it. However there are still greater possibilities to stretch its distribution channels to the rural areas. MAGGI has a lot of distribution channels to fill. MAGGI can introduce mobile-vans by which they can access larger pool of customers and make its distribution channels stronger. Current distribution channel of MAGGI-: SWOT Analysis: SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats to the organization. It involves the careful evaluation of the strengths and weaknesses of the organization as well as its opportunities and threats to the organization in the current market. MAGGI SWOT analysis- SWOT analysis of MAGGI brand clearly indicates the strengths of MAGGI as a Brand in Bangladesh market. The Brand was found to be a market leader in its category of Noodles, with strong customer loyalty. Intensive distribution of MAGGI as a Brand was seen in urban areas of the country. MAGGI has made several attempts to revamp itself as a ‘Healthy Product† but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. MAGGI Noodles Strength analysis- MAGGI is from an extremely recognizable company Nestle. Popularity is one of its superior strengths that are virtually incomparable. MAGGI is known very well worldwide by its excellent advertising and visibility. It’s branding is obvious and easily recognized currently Bangladesh market. It is very easy to cook and exits as a healthy food with the title of â€Å"Darun shaad darun pushti† Market leader in noodles category with high brand loyalty. Excellent advertising and visibility. Good product distribution and availability. Lots of flavors and varieties available. Easy to cook-with the title of â€Å"2 minute Noodles†. MAGGI Noodles Weaknesses analysis- MAGGI do have a variety of weaknesses that need to be addressed. Word of mouth is probably a strength and weakness of every company. While many people have good things to say, there are many  individuals who are against MAGGI as many other companies to the current market as named before. Product is dependent on each other according to the new market segment. The market fails to provide to rural area. Product is dependent on each other. Not so much presence in rural market. Media generated news about health issues. Market leader Perceived as made up of Maida not good. MAGGI Noodles Opportunities analysis- Day by day its consumers are increaseing. Because Bangladesh is a small market, only few of the diversified flavors of MAGGI are sold here. Yet it believes that they should at least market the products to see if it works as a trial. Another opportunity that is the ability for MAGGI to buy out their competitors. This opportunity rarely presents itself in the world of business. Product has been acceptable in youth Strong presence of regional category competitors Availability of new segments(e.g.- old and age people) Untapped rural markets DINKS, single professionals Newer tastes Product has been acceptable in youth category. Changing preference of consumer towards Chinese food and fast food. MAAGI Noodles Threats analysis- Shift to rural market, Consumers don’t perceive it as changing preference of consumer a â€Å"Healthy Product† towards Chinese food and fast. Compare to other brands noodles its price also vary and can be a threat. Price wars with other noodle brands. Strong presence of regional competitors. Consumers don’t perceive it as a â€Å"Healthy Product†. Availability of New segments (The competitor provides higher age people) margins to its distributors and growing. Objective and issue: Objective: MAGGI Instant Noodles is the product leader in the category of instant noodles, capturing market share of 68%, penetrating 6 lace households. Nestle, the world’s largest food company, reported first-quarter sales growth that beat analysts’ estimates, helped by sales of MAGGI Noodles. MAGGI leads with their strength to the current market. Positioning initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. But it found that the sales are not picking up despite heavy promotion .Research then showed that Kids were the largest consumers of the brand. Realizing this, Nestle repositioned the brand towards the kids using sales promotions and smart advertising. MAGGI has always positioned itself as â€Å"Healthy noodles† as it described before. At present- MAGGI now provides family packs and single packs. Maggi has recently come out with new advertisements in some weekly. Issue- Core aim of Nestle Business with the title â€Å"Good Food, Good Life†. Food and beverages plays a important role in people’s life- not only because of enjoyment and social pleasure of eating together, but more in more terms of personal health and nutrition. Nestle is committed to provide their customer, consistent quality, safety as well as value for money and convenience. Great taste is the fundamental of their products and consumer appreciation of good food. Giving priority on nutrition, health and wellness Nestle comes with their product MAGGI Noodles with the title- Maggi 2-Minute Noodles. MARKET STRATEGY: Targeting of MAGGI: MAGGI main target is children, then women and elderly. Today MAGGI Noodles with its attractive and variety of new flavors successfully targets kids, working women and elderly all at the same time. But Nestle at the initial stage was targeting on the house lady. Very soon it realized that its target segment is not them. It evaluated and understood that children should be its primary focus. So they changed their mission to ‘To become the no. 1 preferred snack for kids in the country’ and came up with two minutes noodles which targeted children aged 7 to 12. Nestle also targeted the house lady by introducing the health noodles. These can be consumed as the complete food which gives the calorie and meet all necessary health requirements. For these variants they introduced the new positioning â€Å"MAGGI is the best, tasty and healthy noodles (for children), which cannot be compared.† Marketing Mix: Elements of market mix: MAGGI Marketing mix describe the 4ps- 1) Product: MAGGI has come up with various product s according to the needs of consumers. Some of it gains total popularity and some becomes failure. Developing a product involves defining the benefits it will offer. These benefits are communicated and delivered by product attribute such as quality, features, and style and design as described before. MAGGI is a product which is a source of Protein, Calcium, and Fiber and has added vegetables. The inspiration for comes from the going consumer preference for a healthier lifestyle. 2) Packaging: MAGGI is packed in the yellow packets. The tip of the packet is zipped so that the contents can easily be spilled without wasting it. It has solved the problem of storage. The thickness of packet is increased so that the contents can be easily poured without much wastage. 3) Promotion: MAGGI has already created its brand awareness and now it should  increase advertising to build brand preference. However MAGGI still continues to build brand awareness by serving MAGGI Noodles to people for free (sampling). At present MAGGI occupies almost 78% of the noodles market. Thus it is surely the market leader. So it should focus now on creating brand preference. The number of television advertisements of MAGGI noodles in Bangladesh is very little compared to that of India. In Bangladesh they use more paper advertisements than television advertisements. Thus the promotional strategies of MAGGI should now be altered. 4) Places: Places refers to the location where products are available and can be sold or purchased. MAGGI Noodles is not only famous in urban areas but also rural areas. It is rightly available at number of retail shops and malls. So that consumers can easily purchases the product without any big effort. Positioning of MAGGI: MAGGI is position itself as a differentiated product. The market is very sensitive to taste and can rejects any flavor if dislike. Consumers typically choose products and services that give them the greatest value. Thus, dedicated marketers want to position their brands on the key benefits that they offer relative to competing brands. Positioning Statement of MAGGI- As we all know marketers believe that companies should aggressively promote only one benefit to the target market. MAGGI’s USP (unique selling proposition) is that it is â€Å"healthy and tasty†. MAGGI solemnly sticks to its USP which consumers also take in with heart and soul. MAGGI with the title of â€Å"2 minute Noodles† is continue its position to the current market as a fast to cook and good to eat, is the best, tasty and healthy noodles (for children) that cannot be compared. To everyone who wants the fastest and yummiest solution for their gurgling stomach, MAGGI is the all-time-favorite instant noodles that provide an easy, nutritious and tasty food for children (mainly) and other age groups.

Auditing Chapter Two

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Dworkin Essay Example | Topics and Well Written Essays - 250 words

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How Barbie doll does promote traditional gender roles., effect on gender behavior - Essay Example She is used to illustrating the personal variations on general common gender themes occurring because numerous forces influence all individuals. Barbie Doll is perhaps used to show that gender is significant and paramount to the identity of an individual. Gender is embodied and lived by everyone all the days of his or her lives. As such, it can be argued that gender is both an individual construction as well as is learnt by way of social arrangement and order, which promotes the persuasive standards of being male and female. In fact, the Barbie doll has been described as the toy that was designed and made for women to enlighten women about what the society expects from them. Some schools of thought assert that Barbie doll has significant issues that surround femininity and gender ideals. In fact, Barbie doll can be described to be the perfect representation of female sexuality as viewed by the society and as perpetuated by the media (Bothell 17). Gender specific behavior is a result of both nature and socialization. The society, largely, dictates how men and women perceive themselves. Both the male and female in the society identify the â€Å"self† as composed of both the individual and the society. Barbie doll depicts this kind of societal influence just too well. She imitates the female personality. She is used to representing the woman in the society who functions as a self-imaging tool. Perhaps a major impact that she has on body image representation is that her body has a general human body form. Perhaps to show that gender specific behavior is influenced by socialization and nature, one only needs to look at Barbie’s audience-children. Many academics believe that children are the most vulnerable to unhealthy body images that the doll projects (Bothell 61). Socialization occurs when children play. They need an internal representation that could as well be assumed to be true to all males and females

Is Technology Killing Middle-Income Jobs in the U.S Essay

Is Technology Killing Middle-Income Jobs in the U.S - Essay Example While some middle-class workers have joined the top levels of income, a greater number of the middle-class workers have been pushed down to the lower-wage and lower-skill service jobs (Zaccone 1). The actual situation is worse than what it seems to be when studied from the surface. A vast majority of the jobs that have been lost are the ones that might never return, and the experts of the labor market consent that more of them are expected to disappear in the near future (Condon and Wiseman). These jobs from the US are neither only being lost to such developing countries as China nor are they simply factory work. These jobs are increasingly being lost in the service sector that is home to almost two-thirds of all middle-class workers in the US. Technology is rapidly obliterating these jobs. â€Å"If it’s not solved, then in the coming decades you can expect a self-perpetuating privileged elite to accrue more and more of the wealth generated by software and robots, telling the mselves that they’re carrying the entire world on their backs† (Evans). Science fiction has been warning of a future in which man would design his own obsolescence as he would be replaced by machines for decades, and that future has already become the present. The influence of technology on the contemporary systems and organizations is tremendous. Indeed, many of the contemporary systems fundamentally depend upon technology. Benefits derived from the use of technology in the workplace include but are not limited to improved productivity, improved and consistent quality of work, increased reliability of work, and streamlining and organization of different units in the system. Use of technology has benefited the entrepreneurs in two fundamental ways; firstly, it has increased the productivity and quality of work so that there are no reworks and wastage of time, and secondly, increased dependence on technology has reduced the need for manual labor, thus cutting down the co sts of businesses by obviating the need for the entrepreneurs to pay the workers. While on one hand, this has made the circumstances extremely favorable for the entrepreneurs and business owners, the situation is far worse for the workers on the other hand. The richest 1 per cent of the Americans have experienced a growth of 33 per cent in their income over the last two decades and have thus left a vast majority of the average Americans in the dust (Censky). â€Å"Today the top 1 percent of Americans control 43 percent of the financial wealth†¦while the bottom 80 percent control only 7 percent of the wealth† (â€Å"American Pie†). The widening gap between the rich and the poor is explained by two fundamental factors; globalization and technological advancement. Contemporary organizations are tremendously dependent upon the technology which can in part be attributed to the rapid advancement of technology. Software that are employed in running the computers and a ho st of devices and machines are upgraded every single year so that they become more powerful and sophisticated. One of the main objectives of designing and introducing new models in the market is to improve the machines’ capability of performing the tasks traditionally performed by manual workforce more efficiently. â€Å"The jobs that are going away aren't coming back. I have never

Do You Think Advertising to Children Should Be Banned Essay Example for Free

Do You Think Advertising to Children Should Be Banned Essay Do you think advertising to children should be banned? Why or why not? It is an established fact that companies might benefit from right understanding of the children’s role in purchasing process. It is considered to be the case adults are loyal to those brands which they are used to enjoy in their childhood. Moreover, getting elder, children may influence their parents quite deeply. Parents tend to work more and earn more to make up the deficiency of the time to spend with their children by making some purchases. Thus, effective advertising addressed to the young audience is in the interests of manufactures. Due to a possible harmful effect on children advertising is the subject of wide speculation: whether it should be banned or not. It is important to find out which groups of children run the risk. Many researches describing human socialization’s process divide it in several similar stages (Table 1). This division is very relative, but not devoid of sense. The summarized stage from birth to 2 years is not significant for consideration due to lack of ability to distinguish between commercials and other TV programs which appears in the second stage (2 – 6 years). In this stage, children don’t tend to deconstruct contradictions in their opinions and are not able to tend difference between their own belief and another point of view thrust on them. At the age of 6 – 8, children are aware of existence of opinions which may differ from their own beliefs, but do not exhibit the ability to actually think from another person’s perspective. At the fourth stage (9 – 10 years), children are able to accept another point of view, but are not able to consider situations as an impartial side. Children at this stage are able to understand advertising intent and recognize bias in advertising. However, they have no defenses against advertising. At the final stage (since 11 years), teenagers are able to set up hypotheses and take into account all possible options. They have already got some knowledge of advertising tactics and appeals. As evident from this analysis, the most defenseless element here is children aged by eight. However, they are allowed to make just a simple consumer choice and strictly limited financial resources. As for elder children, they have more substantial financial recourses and considerable freedom. Besides, they may influence parents’ choice in areas such as electronic devices etc. Some people argue for ban against advertising. Nevertheless, there are some refutations of necessity to ban it. For example, younger children rely in their choice most on in-store experience rather than information introduced by adds. As for teenagers, they tend to use alternative sources of information, parental advice or peers’ opinions. Most researchers believe that some people have not got the certain characteristics of the final stage even during adulthood. The question arises as to not just advertising to children, but advertising to everyone. In my opinion, the most reasonable way is to control (or even ban in certain cases) advertising of goods such as cigarettes, alcohol and non-nutritious foods.

Biblical World View Bibl 104 Essay Example for Free

Biblical World View Bibl 104 Essay Introduction A facet of Christian faith is the belief that mankind is created in the image of God. So God created mankind in his own image, in the image of God he created them; male and female he created them.† I believe we were created in Gods image, and that it influences me every day as a manager at Target. The inherit image of God in myself shows me that I should treat others with dignity and have no bias or exploitation of others based on looks, creed, race, gender, etc. The inherit image of God in myself also shows me that I need to be a servant such as Jesus was. Example 1 As a manager at Target I find it no coincidence that my employee handbook should so closely model the way Jesus treated others. In this case it is because the company is scared of a lawsuit. In my heart I know its Gods will that we treat others with respect and dignity because we are all made in Gods image. According to policy we are to treat each gender as equals. How could we not since Mary was chosen to give birth to our Lord and how she answered the call of the angel Luke 1:38 â€Å"I am the Lord’s servant,†. There are many Target policies about disabilities and how we should treat those with them. When Jesus cured a blind man how can I do any less than to treat them as my equal. John 9:11 â€Å"The man they call Jesus made some mud and put it on my eyes. He told me to go to Siloam and wash. So I went and washed, and then I could see.† We are unable to be Jesus, we will always fall short of his perfection and glory. We should always try to live up to his words and standards and not judge others because of their differences. Corinthians 10:12 states â€Å"We do not dare to classify or compare ourselves with some who commend themselves. When they measure themselves by themselves and compare themselves with themselves, they are not wise.† It is wise to follow my employee handbook to keep my job, but it is more important for me to treat others with the respect and dignity of the one whose image we were created in. Example 2 Target has rolled out a new employee program called the Vibe, This program is about making one on one connections with out guests and going above and beyond. Reading the Bible and feeling the servant spirit of Jesus gives me great hope for a program such as this. Being formed from his image I feel we should emulate that same servant attitude towards others. In Mark 9:35 Jesus says â€Å"If anyone would be first, he must be last of all and servant of all.† For those who enter our store I am their servant because I wish to emulate Jesus in helping those around me. Many customers do not wish for my help, while others spurn it. I can only continue to try and follow his direction and know that in Chronicles 15:7 it says â€Å"But you, take courage! Do not let your hands be weak, for your work shall be rewarded.† The Vibe program is truly about increasing sales for our store and company. I look at it as an opportunity to do Gods will. Being made in Gods image makes me feel closer to God and makes me want to help others and bring them closer to God. In my job I have that opportunity to help others, and whether its a smile, pointing someone to the item they are looking for, or that rare opportunity to tell them about the wonderful church I belong too, I am thankful. Conclusion God set us apart from the animals and made us in his image. We are mentally smarter, emotionally deeper, rationale beings not animals. Being made in his image doesnt mean I look exactly like God, but that parts of me reflect God. That blessing to me means that we should emulate God and his works to the best of our limited abilities. When Jesus said in Mark 12:31 ‘You shall love your neighbor as yourself.’ There is no other commandment greater than these.† The words of Jesus help me to remember how to treat others no matter who they are and how we might classify them; and it reminds me that whether you call it the Vibe or not those one on one connections are our chance to help change someoneelses life and conceptions. Biblical Worldview Essay Grading Rubric Student:| Criteria|PointsPossible|PointsEarned|Instructor’s Comments| Content:Does the essay cover the subject as thoroughly as possible? Are at least 2 topics covered? Does it demonstrate a personal understanding of the subject?|50||| Introduction:Is there a clear introductory paragraph including a thesis?|10||| Structure: Are there headings provided for each section?|5||| Conclusion: Is there a summative concluding paragraph?|10||| Mechanics: Is essay free of glaring errors in spelling, grammar, and punctuation and is it posted by the deadline?|15||| Format: Is the essay in 12-point, Times New Roman font, 1-inch margins, and double-spaced?|10||| Total|100|||

Counterculture Analysis: The Klu Klux Klan

Counterculture Analysis: The Klu Klux Klan Brooke Lauginiger The Ku Klux Klan: A Counterculture Within the American Society Picture a perfect, white world filled with Christian beings. No one defied their beliefs, no one looked any different than they did. This was the common aspiration of all members of the infamous group The Ku Klux Klan, otherwise referred to as the KKK. Formed in 1865, in Pulaski Tennessee, the Ku Klux Klan was established as a means of upholding white supremacy in a great time of change incorporating non-Caucasian citizens (Newton 7). The Ku Klux Klan can be referred to as an example of a counterculture in their time, which also happens to still be relevant to this day. A counterculture can be defined as a group that rejects the values, norms, and practices of the larger society and replaces them with a new set of cultural patterns tailored to their beliefs(Thomas 37). In 1866, non-Caucasian citizens were beginning to enter the light of the medias focus. African Americans were beginning to exit the slavery statistic and flourish in the center of social society. Certain individuals such as some of the confederate army generals, refused to accept the incorporation of African Americans into their perfectly supreme, white society (Southern Poverty Law Center). With this idea in mind, they decided to initiate a group to not only belittle those African Americans, but push them out of the picture by inflicting danger and violence. As explained by definition, members of the KKK were completely against the acceptance of di fferent races and revolted against the laws being accepted by the larger society. They upheld their own standards such as only admitting white, Christian members. In 1865, The KKK quickly grew from a secretive social group to a strong force which strictly enforces reversal of the federal governments progressive Reconstruction Era-activities in the South, specifically targeting policies that elevated the rights of the uproaring African American population (History).ÂÂ   Pulaski, Tennessee proved to be the ideal location of initiation of this group. This may have been for the overwhelming southern attitude toward minorities at the time. This group established violence as their attempt to pushing back Reconstruction and its incorporation of African Americans (History). Every forceful group must have strong leaders behind it, and in this case these leaders were intimidating, and inflicted violence in every case they saw fit in order to achieve their large goal of reinstating white supremacy. Army General, N.B. Forrest is a leader that first comes to mind when looking into the history of the KKK. He was named the first Grand Wizard of the orga nization (Newton 69). Other relevant men when speaking of the Ku Klux Klan would be the six founders: Frank McCord, John Lester, Calvin Jones, Richard Reed, James Crowe and John B. Kennedy (Newton 92-95). The ideology of the group was basically to prevent African American incorporation and keep a sense of white ruling throughout the nation despite the federal laws being put in place. In order to achieve this, members of the KKK burned crosses, and even bombed predominantly black churches and schools (History). Perhaps what the members of this notorious society did, is not as bad as it seems from first glance. Using a sociological perspective to observe their actions can could help uncover a hidden intention behind their actions. A sociological perspective is a viewing of the behavior of groups in a systematic way (Thomas 4). Viewing groups such as the KKK with a sociological perspective can help identify their contribution to society. Members of the Ku Klux Klan are indeed social beings. They interact with the same beings of society that everyone else does; this selective interaction could have potentially lead to their decision to inflict a strong need for white supremacy. A decline in societal improvement with the induction of non-Caucasian citizens could have struck the fight for a stop to integration ideas. Behavioral factors such as the behaviors of slaves, and the way that slaves were brought up, without education and grace, could have been a strong reason that the members of the KKK felt the African Americans were not qualified enough to lie on an even playing field with the whites that had ruled for years before. Using this perspective can broaden the view of the world, by seeing it from a member standpoint as well as a part of the larger, predominant society. This influential perspective also helps create a sociological imagination. A sociological imagination is the ability to connect the larger world with ones utmost personal life (Thomas 5). Klan members thought incorporation of African Americans into society would ruin opportunities for them in the future. Jobs, educational systems, home life, future generations of children, just to name a few were on the line if integration were to occur. The exclusion of these members from society would benefit all white citizens, not just those that looked to actually make the aspiration a reality. The Ku Klux Klan actively exercised ethnocentrism. Ethnocentrism the belief that ones culture or group is superior to all other cultures and groups (Thomas 35). The larger society, the Americans accepting of the African American incorporation saw the KKK as a counterculture based off of this definition. Due to the Klan believing they were superior to all others cultures, especially the predominant practices, the rest of the nation saw the Ku Klux Klan as a counterculture because they clearly defied the expectation of following the Reconstruction-Era activities which was the norm at the time. In their eyes, because the rejected the norm, as any other counterculture would by definition, they were frowned upon in the eyes of the media, the government, and the people (Thomas 37). Actually, it was quite common to display a negative reaction toward the actions and mannerisms of the Klan by the American people. Specifically, the KKK refused to accept black leaders in the government, black c itizens in jobs, and black citizens on any sort of even playing field. Instead, they attacked the African Americans, verbally and physically to intimidate them and chase them away from becoming more involved in society. In numerous cases they destroyed the African Americans sanctuaries and locations of education to get their point across (Southern Poverty Law Center). Private invasions often occurred. This was the case for so many innocent black citizens such as J.C. Dunlap, Evergreen Flowers, Isaac Gaston, and Benton Ford. Ford, specifically, was enjoying a peaceful night with his girlfriend when Klan members in March of 1939 right outside of Atlanta, Georgia dropped in with an unexpected plan for the evening (Newton 267). Many victims of the KKK held similar stories in which their lives drastically changed forever. When being thought of as ethnocentric in the eyes of the larger society, one must find a way to defend itself to the predominant culture in order to justify their means of behavior. In order to do so in this scenario, the Ku Klux Klan employed cultural relativism in order to defend their actions. Cultural relativism is the belief that each society should be judged by their own standards rather than the standards of another culture (Thomas 36). To the members of the Klan, their actions were not to come across as superior to all other cultures at the time. Instead, they looked at their behavior as a tailored standard they believed justified their values. Members did not look to be judged by the rest of the American society using their terms and values as examples; they simply acted out in their own manner and hoped it would be looked upon as an individual value in a subculture completely isolated from the values of the American citizens who support Non-Caucasian integration. Klan membe rs often aspired for the rest of the American society to see the world from their point of view, whether they agreed or not, merely observing in a different mindset would justify their actions and beliefs all on its own (Thomas 36). Growing up hearing nothing but negative comments in regards to the Ku Klux Klan, I was forced to think they were an awful society of merely racist people. After further researching them and looking at their level of ethnocentrism, or pride, using a sociological perspective looking for a deeper meaning, the KKK can be thought of as a counterculture, whom of course rejects the norms of the larger society, but does so because they are afraid of change. Change can be stable for some, but leave so many unstable; Those members of this secret society could not handle the inevitable change that was among them, so they turned to violence and danger to put a stop to it. Personally, my opinion does not align with those in support of the KKK, but I simply cannot only comment negatively in regards to their actions because their deeper meaning meant so much more for the white society many years ago, as well as today. Works Cited KKK founded. History.com. AE Television Networks, n.d. Web. 08 Mar. 2017. Ku Klux Klan. Southern Poverty Law Center, Web. 03 Mar. 2017. Newton, Michael. The Ku Klux Klan. Jefferson, North Carolina: McFarland Company, Inc., 2007. Reference Book. Thomas, W. LaVerne. Holt Sociology The Study of Human Relationships. Austin: Holt, Rinehart and Winston, 2003. Textbook.

Does Birth Order Affect the Way You Are? Essay examples -- essays rese

Does Birth Order Affect the Way You Are? Bob likes to be the center of attention. Joe feels that he has authority. Julia tries to outdo everyone and Jimmy just wants to be bigger than the others. What do these all have to do with Birth Order? These all deal with the children’s characteristics depending upon when they were born. Birth Order is the cause of each person’s personality and individual characteristics. Using "Bob" as an example, he enjoys being the center of attention. He is obviously an only child. "As an only child, one will develop those characteristics from always having to cope with playing alone and with having to fend off adult intrusion" (Stein 1). Children that are the only child, found from research, seem to have the "Leave me alone, I’d rather do it myself" attitude (Isaacson 1). This would definitely have a thing or two to do with how this child would act and go throughout life. "This child will usually stay on the path" (Isaacson 1). With the few characteristics shown, one can tell that because of being an only child, this person will end up going through life looking at things in a different way than those that grow up with siblings. Likewise, a child that was the only child, but then has a younger sibling brought into the family will also have different characteristics. "Once the second child is born, there is a feeling of abandonment to the first born child" ( Isaacson 3). "The first born child will show a demanding behavior" (Isaacson 3). "They may even show off just because they want to get the attention that they have lost" (Isaacson 3). Once the second child comes along, the first born child feels that they have the power (Isaacson 2). "This child will usually pursue many different goals quickly" (Isaacson 3). Further on in life this child will more than likely have a different attitude toward life than a child born second or third. "First borns, grow up knowing they are bigger, stronger, and smarter than their younger siblings" ( Cowly 68). In the long run, they will continue to act in this manner and be successful in their own way. Along comes the second or middle child, which is assumed to get all of the attention. "Yet, the attention toward the second born is lost as the first born aggressively takes it away" (Isaacson... ...attributed in part to their belonging to a unique social group based on their order of birth in the family" (Kasschau 21). A lot of studies were done and it was found that in most cases, when there were no intrusions on how the family was raised, birth order had an effect on people’s personalities (Leman 33). Just think about it. If one was the oldest, they would feel far more superior than the other siblings (Isaacson 2). On the other hand, if one was the youngest, or the baby of the family, they would get spoiled and wish to be older than the others (Isaacson 4). The middle child usually feels stuck, as if they do not get their way in any situation (Isaacson 3). All of these would affect how a person grows up. Each individuals personality and characteristics are determined by their birth order. When "Bob," the only child grows older, his attitude and personality upon things will be different than "Joe’s," who is the first born child. Same goes for the second born, third born, and so on. All of these children will grow up with different parenting, caused by when they were born. They will be unlike each other since they were born in that specific order.

Alcohol and Drinking - Alcoholism :: Exploratory Essays Research Papers

Alcohol and Alcoholism When people hear the word "drug," they usually think of an illegal substance such as cocaine, heroin, marijuana, or any other drug that can be found on the street. Most people never consider the fact that consuming alcohol can be just as harmful as illegal drugs, not only on the body, but on the mind and spirit as well (#1). If constantly abused, alcohol can be even worse for one than taking illegal drugs (#5) Irresponsible drinking can destroy a person's life as well as the lives of those around them. When people become both physically and psychologically addicted to alcohol, they become an alcoholic and suffer from a disease called alcoholism. One denotation of this term is "a diseased condition of the system, brought about by the continued use of alcoholic liquors" (Webster's Dictionary, 37). Another definition of this term, given to me by my English professor, Janet Gould who is in fact, a recovering alcoholic, is that alcoholism is a mental dependence and a physical allergy (#3) . Alcoholism somehow affects us all through a parent, sibling, friend, or even personal encounters with a stranger. In fact "alcoholics may become angry and argumentative, quiet and withdrawn, or depressed. They may also feel more anxious, sad, tense, and confused. They then seek relief by drinking more" (Gitlow 175). Alcohol and Alcoholism is a big part in our society, which should be recognized and dealt with. In addition "about 7%" of all adults who consume alcohol in the United States today are considered alcoholics, or have suffered from some sort of drinking problem in their lives (Secretary of health viii). "Although there is no indication of how the alcoholism of families members is linked ... [through genetics], studies show that about 50 to 80 percent of all alcoholics have had a close relative that was an alcoholic" (Caplan 266). Many times alcoholism starts during a person's high school and college years; however some teenagers and young adults frequently abuse alcohol and never think about the physical, mental, and emotional toll that alcohol can have on a person's life (#3). Alcoholism usually begins with social drinking then a person will find excuses to drink more often (Burgess 13). When alcohol is made more readily available to an individual, such as in a college environment, it increases the risk that person will drink excessively (Ewing 173) (#5).

Class Distinctions and Internal Struggle in the Works of James Joyce Es

Class Distinctions and Internal Struggle in the Works of James Joyce      Ã‚  Ã‚   In the early twentieth century, Ireland, and more specifically Dublin, was a place defined by class distinctions. There were the wealthy, worldly upper-class who owned large, stately townhouses in the luxurious neighborhoods and the less fortunate, uneducated poor who lived in any shack they could afford in the middle of the city. For the most part, the affluent class was Protestant, while the struggling workers were overwhelmingly Catholic. These distinctions were the result of nearly a century of disparity in income, education, language, and occupation, and in turn were the fundamental bases for the internal struggle that many of Joyce's characters feel. Torn between the life they lead and the one they dream of, these people are reflections of the harsh setting in which Joyce himself spent his life. Although Joyce never explicitly explains why his main characters in "A Little Cloud," "Eveline," "Counterparts," and "The Boarding House" are so deprived, it is clear that they are at an unfair disadvantage in some way. He uses them to spotlight and protest the hardships that so many people of Dublin were forced to endure simply because of their religion and its effects on the other aspects of their lives.    The Irish-Catholics of Dublin in this era were overwhelmingly poverty-stricken, especially when compared to the English people who controlled the government and businesses. In fact, in 1914, the same year that Dubliners was first published, "74,000 people in Dublin lived in one-room tenements, and about 56,000 more in two-room tenements; and this 130,000 people represented 42 per cent of Dublin's citizens" (Cahalan 178). Even a noted employe... ...Handbook. Ed. James R. Baker and Thomas F. Staley. Belmont, Calif.: Wadsworth Pub. Co., 1969. 120-24. Joyce, James. "The Boarding House." The Bedford Introduction to Literature. 332-37. ---. "Counterparts." Dubliners. New York: Viking Press, 1968. 86-98. ---. "Eveline." The Bedford Introduction to Literature. 329-31 ---. "A Little Cloud." The Bedford Introduction to Literature. 337-45. Ledden, Patrick J. "Education and Social Class in Joyce's Dublin." Journal of Modern Literature 22.2 (1998): 329-36. Ryan, Ellen Bouchard, Howard Giles, and Richard J. Sebastian. Attitudes Toward Language Variation: Social and Applied Contexts. London: Edward Arnold, 1982. Torchiana, Donald T. Backgrounds for Joyce's Dubliners. Boston: Allen & Unwin, 1986. Walzl, Florence L. "Patterns of Paralysis in Joyce's Dubliners." College English XXII. (1961): 226.

Case Study of P&G (Marketing Issues)

| Case 5: P&G | | ————————————————- Company Background Porter and Gamble (P&G), founded in 1837, is one of the biggest consumer goods company over the world. P&G sells shampoos, baby care products, medicine and food etc. It not only diversified the product range but also the product width. Therefore, P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and customer-oriented approaches. For example, it designed one kind of shampoo which is suitable for Japanese.With the competitive advantages above, P&G was developing with an appealing growth rate and became one of the top 500 companies around the world. ————————————————- Why entered â€Å"$2 a day† market segment? In the past, P&G concentrated on medium and premium market segments. From the case, it was mentioned that P&G was too big to maintain a considerable growth rate within its existing target markets. It had to enter the bottom of pyramid, the 70% untouchable potential customers.Therefore, P&G targeted Chinese low end markets. In other words, P&G wanted to absorb Chinese living in countryside or second tier cities who earned around $2 per day. ————————————————- Marketing issues Following P&G customer-oriented traditions, the worldwide organization also put many efforts on the new target customers. It developed a series of marketing strategies as summarized. * Customer-oriented research P&G send employees to live in the rural areas in order to learn about the actual living style of the residents.After that, P&G found that Chinese living in countryside concerned more about the functions and the price level of the products. Besides, P&G still had more challenges to face. Firstly, the distribution channels were dispersed and small in size. Secondly, most people in the rural areas even did not know how to use shampoo correctly since they did not have chance to access those modern consumer goods. Moreover, P&G had to spend time on building mutual trust relationship with Chinese local parties as Chinese culture highly emphasized the importance of â€Å"Guanxi†.To attack all these challenges, P&G changed the method of packaging and developed â€Å"road shows† instead of its traditions TV advertisements to promote. * Packaging and prices of the products Since the new target customers only earned around $2 a day, they could not afford the normal price of its consumer goods. To solve this problem, P&G modified the packages to be used only for once in order to make the price of the products affordable for the new potential customers. * Road Shows P&G used its own prom otion teams to penetrate the rural areas.It had its own transportation team which decorated with its posters so that people could see the advertisements whenever the cars passed by the villages. Besides, P&G held many activities which attract people to know more about the products. In the activities, the promoters showed how to use the products to the residents. In addition, free samples would be distributed in order to attract the residents to try the products. It seemed that the marketing strategies were simple to implement but indeed, it spent P&G several years before it gained significant market shares in the new market segments. ———————————————— ————————————————- Strengths of the marketing strategies P&G was successfully using the localized strategies as wel l as customer-oriented approach. In my opinion, as the purchasing power of the bottom of pyramid was low, what they need was purely the basic functions of the products. Therefore, the company must learn the new target customers very well. The company hired many local employees who definitely understand the environment and living styles.Moreover, such strategies could make its promotion going deeper in the markets. Thought the number of audiences of every road show is limited, those who actual attended would get free samples. Then, they would tell their friends or relativities about how useful the products are. The effect of word-of-mouth would occur. ————————————————- Problems of the marketing strategies Everything has its down side. The marketing strategies P&G used were largely required time and resources. Such high investment was at risk.On the other hand, since P&G had a well-known image of premium class targeted, entering the low-end markets may lead confusion to its existing customers. In other words, there may lead some losses on original area of business. ————————————————- Recommendations Although in the rural area, residents earned just around $2 a day. P&G should not continue on the same strategy to them. The economy of China is growing with a high rate. Therefore, people living in countryside are expected to earn much more than current situation.The purchasing power of these customers should increase considerably in the near future. With the help of R&D center in Beijing, I suggest that P&G should start to invent some products which can fit for the change of the targeted customers. On the other hand, to avoid the confusion of brand image, I suggest P&G to launch another sub-brand names which include all the product categories aim ed at this market segments. (People earned $2 a day) Differentiated positioning product should have different brand names so that

Chemistry of Anti-money Counterfeiting Technology Essay

I. Abstract Counterfeiting money is a big business for criminals. Nearly $70 million of fake currency gets used daily, costing consumers millions. In the present day, there are many new technologies that have been discovered and studied in order to help put counterfeiters out of business. Our currency is something that we must protect, which is why these technologies and discoveries are very important in the safety and development of our economy. The new generation of Philippine banknotes includes new and more advanced technology to ensure the safety of the genuine Philippine banknotes. This is to prevent money counterfeiting in our country. These new features include more advanced photo editing, which features micro printing on the different images and texts on the banknotes, a unique rough texture, a new system of serial numbering, advanced security fibers and security threads, watermark technology, and optically variable ink. These are the most advanced and efficient methods of preventing mon ey counterfeiting today. Provided in this paper is a detailed explanation and description of each security precaution and a detailed review of the methods used to execute them. II. Denominations of Currency The new generation Philippine banknotes composes of the denominations twenty, fifty, one hundred, two hundred, five hundred, and one thousand peso bills. The new twenty-piso bill honors President Manuel L. Quezon, the first President of the Republic of the Philippines on the front of the bill while the reverse shows the image of the breathtaking Banaue Rice Teraces and the Palm Civet from the Cordilleras. The fifty-piso bill commemorates President Sergio Osmeà ±a who led our country at the critical stage of World War II. The reverse shows an image of the Taal Lake, one of the world’s smallest active volcanoes and the Maliputo Fish. The one hundred-piso bill pays tribute to President Manuel Roxas who prioritized the crafting of the Central Bank charter then provided the leadership for the reconstruction of our country after the devastation of the Second World War. On the reverse, the near perfect cone-shaped Mayon Volcano and the Butanding or Whale Shark is also featured. The two hundred-piso bill features President Diosdado Macapagal who restored the celebration of Philippine independence on June 12. The reverse features the unique icon of Bohol, the Chocolate Hills and the Tarsier. The five hundred-piso bill is a salute to the champions of Philippine democracy, Senator Benigno Aquino Jr. and President Corazon Aquino. The reverse features the Puerto Princesa Subterranean River National Park. Finally, the one thousand-piso bill features three of our war heroes, Chief Justice Jose Abad Santos, Josefa Llanes Escoda, and General Vicente P. Lim. The reverse features the Tubbataha Reefs National Marine Park and the world famous South Sea Pearl. Figure 1 The money denominations come in specific color schemes of orange for the twenty-piso bill, red for the fifty-piso bill, violet for the one hundred-piso bill, green for the two hundred-piso bill, yellow for the five hundred-piso bill, and blue for the one thousand-piso bill. III. Security Features The Philippine Banknote or the Philippine Peso Bill finds the need to be current with the use of new technology to enhance the security of banknotes to remain impossible to replicate by criminals. The new generation Philippine banknotes incorporates the latest available technology in banknote security. This is the reason that they have developed new designs and upgraded the security features of all our banknotes. A. Photo Editing The Central bank of the Philippines uses a special photo editing software to ensure specific prints that are impossible to copy by criminals. Some of these specifications include nano prints on the images, lines, and words on the banknotes. B. Texture The note is not smooth to the touch, but a bit rough. This is because the bank notes are made of 80% cotton and 20% Philippine Abaca. Aside from that, the raised prints that are embossing from the Intaglio printing process give the bill a unique tactile feel. Intaglio printing is a printing technique in which the image is incised into a surface. Normally, copper (Cu) or zinc (Zn) are used, and the incisions are created by etching ot engraving the image. In printing, the surface is covered in ink and then rubbed vigourously with tartalan cloth or newspaper to remove ink from the surface, leaving it in theincisions. The very sharp printing obtained from the intaglio process is hard to imitate by other means. Intaglio also allows for the creation of latent images, which are only visible when the document is viewed at a very shallow angle. Figure 2 C. Serial Numbers The serial numbers are composed of one or two prefix letters and six to seven digits in asymmetric or increasing size. Serial numbers are not difficult to forge; yet they make banknotes easier to track and audit. Figure 3 D. Security Fibers The paper used to print our currency has tiny threads of fibers embedded into the paper. These red and blue fibers glow under ultraviolet light. If the bill has no red and blue fibers that glow, then it is probably a fake bill. Fluorescent marks are the invisible phosphor dyes on banknotes that glow under UV or blacklight. This glow will be visible under a money detector device. There are two kinds of security fibers. The first one is the visible security fibers. These are easily seen in current Philippine banknotes as the blue and red fibers that are randomly spread throughout the front and back of the paper. The other kind is the invisible security fiber. These glow a fluorescent yellow under ultraviolet light. Genuine security fibers in Philippine banknotes can be easily plucked out (yes, try it!) with the aid of a needle. Counterfeit money usually only prints the fibers on paper, thus they cannot be plucked out. Figure 4 E. Watermarks The watermark shows a shadowed image of the portrait and the banknotes’ denomination on the blank space when viewed against the light from either side of the bill. This is possible due to paper density variations. Figure 5 The word â€Å"Pilipino†, written in our ancient Filipino alphabet, Baybayin, can be seen in its complete form when the banknote is viewed against the light. F. Concealed Value When the banknote is rotated at a 45-degree angle and tilted downwards, we can see the concealed denominational value super imposed on the smaller version of the portrait. Figure 7 G. Security Threads Both the twenty-piso and the fifty-piso have a 2mm wide security thread that can be visible when viewed against the light. The one hundred, two hundred, five hundred, and one thousand-piso bills have a 4mm wide stich-like security thread embedded on the bill and when viewed from different angles, its color changes from red to green. The embedded security thread is a special thread vertically implanted off center of the note during the manufacture of the banknote paper. The front of the thread carries a clear text – the initials of the Bangko Sentral ng Pilipinas (BSP) and the numeric denomination of the bank note. The back of the thread is also printed with the initials BSP. There are two kinds of security threads. One is a thin aluminum (Al) coated and partly demutualized polyester film thread with microprinting, which is embedded in the security paper as banknote or passport paper. The other kind of security thread is the single or multicolor sewing thread made from cotton or synthetic fibers, mostly UV fluorescent, for the bookbinding of passport booklets. Figure 8 H. Optically Variable Device Patch The five hundred-piso bill and the one thousand-piso bill have the optically variable device patch, a reflective foil. For the five hundred-piso bill, it reveals the small BSP (Bangko Sentral ng Pilipinas) logo and the blue parrot, while the one thousand-piso bill reveals the small BSP logo and the South Sea Pearl inside a clam. The patches change color from red to green when the note is rotated 90-degrees. Figure 9 I. Optically Variable Ink A security feature exclusive to the one thousand-piso note is the optically variable ink for the embossed denomination value on the lower right corner on the face of the banknote, which changes color from green to blue when it is viewed in different angles. Color changing inks are inks containing pearlescent pigments that change color when viewed at a different angle. The color of the ink does not actually change, but the angle of the light to the viewer’s eye changes and thus creates the change in color. A number of types are available, including green to purple, gold to green and green to lilac. Optically variable inks (OVI) are very expensive inks applied on banknotes as a security feature. So far, only the 1000 peso bills have this. There are two versions of OVI printing on the 1000 peso banknotes. This is an excellent security feature because counterfeiters will need a lot of effort and money to replicate it. They are called optically variable inks because tiny flakes of color-shifting film are incorporated in the intaglio ink. Thus, prints of OVI change color when viewed from different angles.

Quality Health Care Essay

Quality health care is defined as â€Å"the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge†. The Institute of Medicine’s 2001 article, To Err Is Human released the statement that medical errors were responsible for between 44,000 and 98,000 deaths annually in the United States (McEwen and Willis, 2014). An immediate demand for accountability and quality in the health care system requested and many quality improvement/management initiatives were undertaken that directly impacted the discipline of nursing. A recent announcement was made that The Agency for Healthcare Research and Quality estimated 1.3 million fewer patients (a 17% reduction) were harmed in U.S. hospitals from 2010 to 2013. The estimate of 34,530 deaths prevented in 2013 was nearly 10 times greater than the reduction estimated in 2011. The cumulative cost savings during the period analyzed was nearly $12 billion. Healthcare quality and safety experts call the reductions impressive, but they also emphasize that there is still a long way to go to improve the safety of the nation’s hospitals (Rice, 2014). The majority of these medical errors result from faulty systems and processes, not individuals. Because errors are caused by system or process failures it is important to adopt various process-improvement techniques to identify inefficiencies, ineffective care, and preventable errors to then influence changes associated with systems. Each of these techniques involves assessing performance and using findings to inform change (McNally, Page, and Sunderland, 1997). Our textbook and this class provide us with the insight on specific theories, models, and framework applicable to nursing administration and management. Quality management (QM) is responsible greatly for the work done on the reduction of medical errors. We will discuss components to leadership in a QM environment and essential roles and responsibilities of these leaders. We will also learn that quality improvement and evidence-based practice are cornerstones of a successful and high performing health care organization. McEwen, M., & Wills, E. M. (2014). Theoretical basis for nursing (4th ed.). Philadelphia: Lippincott. ISBN: 978-1-4511-9031-1 McNally M., Page M., and Sunderland V. (1997). Failure mode and effects analysis in improving a drug distribution system. American Journal of Health System Pharmacy. (54) 17-7.  Rice, S., (2014). 1.3 million adverse events prevented in U.S. hospitals since 2010, feds say. Retrieved December 4, 2014 from: http://www.modernhealthcare.com/article/20141202/NEWS/312029936.

Energy transference at hypersonic velocities

I'm pretty sure we have had this discussion before so I've got one of my old copycats from a previous thread. Force travels through solid objects at roughly the speed of sound in that object, if you force a piece of an object to move at greater than the speed of sound through that medium it will simply tear whatever is holding it together without transmitting force to the surrounding structure. His gives a kind of hole punch effect If the projectile Is moving faster than the speed of sound In the target. The maximum known speed of mound is about 1 km/s in diamond, given that a dreaded shot moves at about Kim/s it is safe to assume that armor anti going to do sit. Given the momentum behind the small slug it should remain above the speed of sound in diamond until (keg*Kim/s/km/s) the total mass of matter it has punched through reaches 5. 3 tones.Second, things heat up when they are compressed as given by the perfect gas law (at these energy densities it is close enough for our purposes despite everything being solid) so when the projectile gets compressed it heats up, if it heats up to the correct bevel it melts, vaporizes and turns into plasma, that depends on the energy densities present (FUSION). So when a solid slug hits the armor the first thing which will happen Is that the slug punches a hole clean through the armor, no if's, no buts.Then the pressure wave begins to propagate through both the armor chunk which has been torn out and the projectile, the amount of pressure in this wave is so immensely fugue that the matter instantly becomes plasma shortly followed by becoming a angular fireball. The only question left is how far does the projectile reach inside the ship until you can top modeling It as a projectile and have to start modeling It as a nuke. He Irony here Is that armor essentially contains the fireball Inside the vessel Instead of keeping it on the outside. This is also why whippier shields are effective, the small layer of matter makes a hyper velocity impact under go the pressure induced explosion and become a far less damaging gas which Is then repelled by the actual armor of the vessel. Than weapons are a whole different ballgame. Nationally what comes out of a Than weapon can be considered a mass driver slug (the fact that it is molten doesn't tater, the impact velocity is so far beyond the speed of sound in the target and projectile that it's irrelevant) but in this case instead of being a CACM long cylinder or even a Javelin It is a long thin wire which probably only has a cross section measured In tenths of millimeters and a length In the hundreds of meters. ND punches a hole, the pressure wave propagates back through the projectile, as the pressure wave passes it explodes with the force of a nuclear weapon. So far normal. BUT Because the projectile is so long and traveling orders of magnitude faster than it's peed of sound, once the front end explodes it leaves relatively clear (exploded) space for the next sectio n of the projectile to pass through anus strike deeper into the target, Just like a pulsed laser or a multiple impact kinetic weapon like metal storm. His happens over and over and over again, the end effect is that a Than weapon will punch clean through a ship and out the other side which leaves a nice neat little hole.

What would be the impact of a world dominated by female political Essay

What would be the impact of a world dominated by female political leaders - Essay Example More importantly, the discipline of the political science, the study of the female leaders in such setting as in political grounds can adequately shade light not solely on gender or even leadership but also on the elites within politics in general. In a general sense, it can easily be understood how power is attained in particular contexts, which could even lead to more generalizable theories within the leadership setting in the world (Kassem, 2013). For instance, when the political experts evaluate and examine the factors that generally affect the male leaders they definitely discover that it is indeed quite difficult to isolate the impacts of the single variables or even in distinguishing a single factor from another one. In a few respects, the feminist analysis clearly enhances the understanding of the political leadership. The feminist perspectives generally paint an alternative view of women as the national leaders although it as well points to the larger lessons from the general study of leadership. In the recent past, the status of the women in the field of politics has captured the advanced imagination of the spectators around the world. From research, a little is known on the women politicians because much of it tends to focus mostly on the women in the legislative and not in the executive offices. A reason for that is directly related to greater success that the female leaders globally have been keen on obtaining the legislative slots as opposed to the executive (Krook, 2010). Nearly, over the last half century the women have significantly made advances in the labor force participation, education, and in the political activism throughout the world. The gender gaps however still are experienced in the low-income nations although they are quite smaller than in the previous decades. In the high and the middle-income countries, many of the gaps have consistently been reversed. Women have been found overtaking men in most areas of

Asian Management for Toyota Case Study Example | Topics and Well Written Essays - 750 words

Asian Management for Toyota - Case Study Example The automation (ji-do-ka) consisted of equipping machines with an automatic system to stop them in case of problems. Automation applied to operators who stopped their production line if they ran into problems, so that product quality could be guaranteed and the problem solved on the spot the number of workers per line was diminished through the kaizen (continuous improvement) of production processes. The Asian values of lifetime employment, seniority-based wages, and the company union form the triptych of Japanese-style industrial relations. The relationship between the union and management hinges on reciprocal trust as provided by the 1962 Management-Union joint declaration. The union had no more strikes after 1954. Collective bargaining was replaced by a summit conference organized by company administrators and union executives. Worker bonuses were paid twice yearly, and a retirement bonus was provided. Toyota's weaknesses are its aging workforce, the exit of the Japanese salary man and the end of the era of lifetime employment. ... This case relates closely to the general theories and practices in Asian Management Systems. First, Toyota's Human Resources Division prides itself in treating its workers and suppliers as part of a big family. This close relationship based on trust is seen in the entire production system. First, the company encouraged the workers to propose solutions to production problems. The increased profitability is shared by huge bonuses given to the workers at the end of the year. Second, the company gave them a sense of ownership over their workplace through participation in its improvement. Thirdl, they reinforced bonds among workers by encouraging them to discuss and reflect upon their work. Finally, they promoted leaders from the rank and file and helped them develop their communication skills. Human relations activities were aimed at promoting the manager's personal touch and it has a mentoring system within the company. Toyota helps its suppliers in their production processes, work orga nization, production costs, and product quality. Toyota chose suppliers for each new model. Toyota informed its suppliers of its quarterly production plan so that they could prepare themselves. By creating competent suppliers, Toyota is able to increase its price and quality competitiveness. Customer satisfaction and dealer satisfaction is important. Dealer contracts prohibited them from selling other brands. Toyota provides financial support on condition that they remained loyal. Each dealer signed an annual contract indicating sales per model. The role of the dealers consisted of getting the complaints, requirements, and desires of current and future customers, so that these factors could be taken into account in the design of new

Spring Assignment Example | Topics and Well Written Essays - 500 words

Spring - Assignment Example The themes that pop up in the mind, while listening to this piece, can be linked together to form an imaginary saga. The music rejuvenates the mind with flamboyant colors and a lively weather. It populates our imagination with things that are associated with the positive memories of lives. The symphony starts with a beautiful composition of violins which gives off a lot of youthful energy. It conjures an image of a young person in the middle of the meadows. The cloudy weather and cool breeze is captivating the attention of this person. The person has nothing on his mind apart from the ambience surrounding him. His past and future are beyond him at that moment. The present is only what concerns him. He has no idea where he came from and where he is going to go. Two minutes into the symphony, a strange disturbance seems to approach that person. Perhaps some people are following him for something that he is not even aware of. He cleverly escapes from the trouble and tries to figure out why he was being chased. He then enjoys a tender meal out in the open. This whole notion emphasizes the fleeting nature of dark interludes in our lives. Whatever the story of this character may be, he just cannot let go of the beauty that surrounds him. The music does not tell much about the person but it does give a hint of royal touch to the character of the person. It sounds as if he left the royal life and all its riches to live the life of a common man and just be able to feel the blood gushing trough his veins. The music reminds us that life comes from nature and that there is nothing more beautiful than nature. Problems will come and go but one cannot forget to observe and appreciate the beauty and purity of nature because if he forgets than perhaps nat ure will forget to do the same too. The music illustrates that such joy can come after committing a noble act even if it gets us into trouble so our protagonist could have committed such an act. That would explain the

Corruption and Multi-National Corporations Essay

Corruption and Multi-National Corporations - Essay Example Legally, facilitation payment is not allowed in the United Kingdom. However, it is allowed legally to certain extent in the United States (Special Cases, 2009). The issue of facilitation payment becomes specially challenging when doing business with a foreign country. The laws in a different country may or may not be similar to those your own country. Hence, this issue has to be studied clearly and carefully before deciding on its legal implications. Multi-national corporations operate in different countries all over the world. So it is not possible for them to work under one set of rules. Their memorandum of association must tally with the laws and customs of the host countries. They also have to do business with customers in the host countries as well as overseas. This makes the situation of facilitation payments more complicated if flexibility is not maintained (Special Cases, 2009). Research show that majority of multi-nationals have indulged in facilitation payments although they same majority would prefer not to make these payments. This is a catch-22 situation with the giver and taker harboring guilty conscience and yet performing the act in the larger interest of business (Gordon, Kathryn and Miyake, Maiko; 2001, p3) "Bribes can come in all sizes. ... ch-22 situation with the giver and taker harboring guilty conscience and yet performing the act in the larger interest of business (Gordon, Kathryn and Miyake, Maiko; 2001, p3) "Bribes can come in all sizes. The media likes to highlight the more flagrant examples, but the smaller, everyday forms often go undetected. In the past, governments have overlooked facilitation payments. Western lawmakers assumed that such payments were simply unavoidable, a necessary part of doing business abroad" (Wrage, Alexandra; 2009). Nonetheless, the issue does not stop at that. Time and again, facilitation payments have reached the courts and resulted in destabilizing outcomes. Daewoo is an example of a major multi-national firm collapsing owing to financial irregularities (Daewoo corruption scandal deepens, 2001). However, facilitation payments continue to be made the world over. How do these payments reflect in the eyes of the law Morally, facilitation payments, whether big or small, are wrong. But these payments are given and received in different and ambiguous ways and bypass the law. They may simply be given under the nomenclature of a gift or in the form of entertainment. International businesses have accepted it as a necessary evil. And it does appear that it is prospected to stay this way for a very long time to come (D'Ascenzo, Michael; 2008). By and large, in most countries, facilitation payments are tolerated if the sum involved is small. Nobody is inclined to run to the courts on small amounts spent on getting business. However, it is large facilitation amounts that can cause trouble. Large amounts not only cause legal hassles, they can even destabilize the concerned corporation. It is not healthy for large corporations to be paying out large facilitation amounts as these

Critical Thinking Assignment Example | Topics and Well Written Essays - 500 words - 4

Critical Thinking - Assignment Example However, other students who could apply with lower scores successfully were considered and admitted to the college. The Supreme Court condemned the evident rise of such discrimination and regarded it as unconstitutional. During the year 1996, California State endorsed to be the first in eradication of the affirmative actions that was mostly involved in most public schools. The banning of the affirmative actions was done with inclusive of the colleges. The above fact commands critical thinking per Moore work. In support to the inclusion of critical thinking in the article by Moore, vividly highlights that many of the admission done in colleges would consider the applicants race rather than grades. Moore represents the Supreme Court verdict on racial discrimination issue as one of the major factors that should be put into consideration among the rest in the domain of admissions. The justice ruling Supreme Court in the United States strong talks of the banning of the affirmative actions in the schools. Racial discrimination being one of the issues discussed; some of the colleges in Texas has engaged the law enforcement particularly with race issues, Moore, (2005). The University of Syracuse case filed under the US Supreme Court, the Councilor was judged with the affirmative action. If a right judgment of the law has to take the correct order, a collection of fear for integration pace to the factor may seem to be full of hardship. When the racial discrimination takes over the campuses in the US, it will leave the States of Color. Now, the only prime debate that has already kicked off in the US Supreme Court is all about the Michigan University regarding the advantages that people have been relatively getting. The affirmative actions in the schools and colleges has got to a safer side according to the article’s author by demonstrating that, issues like racial discrimination are being observed and discussed by the US Supreme Court for better